Buying a car

How to negotiate buying a car

24 August 2020

You’ve done your research on the best new car or used car, and made the decision on which is right for you. In fact, you have found one that ticks all the boxes which falls within your budget. Ideally, you’d like to get it for a better price, so you have money left over for that weekend away you promised yourself. The art of haggling may seem daunting at first, but it’s not that hard to do. In fact, you don’t need a poker face and nerves of steel but rather a friendly smile and the willingness to give it a go. You can always take a friend with you for moral support. 

Settling on a better price when buying a new or used car is important, but equally important is getting a good deal which may include extras like the roadworthy certificate, car mats, a full tank of fuel and extra warranty cover.

Private sellers vs. dealers

Buying from a private seller gives you the best chance of negotiating a better price. A private seller is likely to have limited experience in selling a car, and is often motivated to sell, whereas a dealer can prove a little more difficult to budge on price. This said, buying a car from a dealership can often sweeten a deal with those extras previously mentioned, plus a dealer will accept your trade-in. 

Buying privately can often save you thousands, however, there is no warranty on the vehicle (unless it is the balance of the manufacturer’s warranty). A dealer will also only move so much on price, but will often offer extras such as tinting the windows or include on road costs to get the deal over the line – and they’ll take your trade-in!  

Taking into account what the car needs (on road costs), and what you want for it to meet your expectations (that small scratch fixed), draw attention to these things when starting negotiations. Ideally, you prefer the seller to take care of these items but you should be open to ‘horse trading’ as you both strive to reach an agreement. 

The ‘if’ and ‘then’ technique

I find one of the best negotiating techniques to be the ‘if’ and ‘then’ approach. “If you’ll consider this price for your car, then I would give you a deposit today.” This qualifies you as a genuine buyer who is willing to shake hands on a deal. Most of the time, a deal is reached here. 

So how do you know you got a good deal? Simple. Just ask yourself whether you could find another car in the same or better condition, for a better price. 

Walking away

What if my offer is declined I hear you ask? Easy, you can either keep haggling if you’re close to making a deal, or leave your contact details in case the seller changes their mind. Then simply walk away. More often than not, a seller will see that you are serious and accept your offer before you walk away – or they’ll call you within a day or two to accept your offer.  

Good timing

Good timing can be an important aspect when buying a car. The best time to approach a dealer is about a week before the end of the month, as this is when they need sales to reach their monthly targets. With private sellers, anytime is a good time, however, winter and over the holidays is the best time, as there are fewer buyers around then. 

Haggling is an easy art to learn which will benefit you when buying those big-ticket items such as a car and a home. After all, it’s just two parties seeking a favourable outcome. 

Getting a new car?

Once you’ve got your new wheels, you may want to insure your new car. Suncorp Car Insurance offers several coverage types so you can choose one that suits your needs

Suncorp Third Party Property Damage Car Insurance covers your liability for loss or damage that your car causes to someone else’s vehicle or property. You can also add optional Fire and Theft cover for an additional cost.

Suncorp Comprehensive Car Insurance covers accidental loss or damage to your car from events like flood, theft and collisions, plus more depending on your level or cover.

For terms, conditions, limits and exclusions, please read the relevant Product Disclosure Statement.

Compare Suncorp Car Insurance Policies

Author Bio:

This article is written by Ross Vasse.

Ross Vasse is the author of Car Hunters: The Best Trade Secrets Revealed and compiles the Complete Classic Car Value Guide annually. He is a founding partner of Survivor Car Australia magazine, and performs duties as an ‘expert witness’ in appraising and valuing motor vehicles Australia wide.

He has had a lifetime of experience around cars, learning the trade secrets that others in the car industry do not want you to know.

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