Your browser version is no longer supported, so you may experience issues while using this site.
Please upgrade to a current browser to enjoy the best experience.

Money Profiles

Money Profiles are a framework for describing the different ways we are motivated to make and spend money. Our attitudes and behaviours toward money generally fall into one of four distinct categories, or profiles: Love, Freedom, Security and Power. Discover your Money Profile and read articles related to each category.

Love
The spender: spending money makes you happy (e.g. retail therapy).

Freedom
The adventurer: money provides you with opportunities to pursue impulses and interests.

Security
The saver: feeling secure is your main priority, saving money helps you do that.

Power
The driver: money drives and enables your success.

Love Profile

Showing 2 of 4 articles Showing 1 of 4 articles Showing 1 of 4 articles
View more

Freedom Profile

Showing 2 of 4 articles Showing 1 of 4 articles Showing 1 of 4 articles
View more

Security Profile

Showing 2 of 5 articles Showing 1 of 5 articles Showing 1 of 5 articles
View more

Power Profile

Showing 2 of 4 articles Showing 1 of 4 articles Showing 1 of 4 articles
View more

Handy Tools

Money Profile Survey

Budget Calculator