Suncorp launches #TeamGirls
11 May 2017
- New research reveals teenage girls attribute their confidence to peers and family, and are inspired by role models who help others
- Three factors improve confidence: goal setting, sports participation and healthy social media use
- Suncorp collaborates with Netball Australia, ReachOut and social influencers to launch #TeamGirls initiative
Three in four teenage girls in Australia attribute their self-confidence to peers and family, according to research released today by Suncorp and Netball Australia.
The Suncorp Australian Youth and Confidence Research Report reveals 75 per cent of teenage girls (13-18 years) believe the key to achieving self confidence is having supportive friends and family, followed by good grades at school (65 per cent), achieving life goals (63 per cent), positive body image (38 per cent) and receiving social media likes (36 per cent).
The research also reveals that three in four parents believe social media is negatively impacting their teens' self-esteem, but believe participation in sport helps build confidence, resilience and helps them make better decisions.
Furthermore, more than three quarters of teenage girls are inspired by role models who help others (78 per cent), are confident (73 per cent) and achieve their goals (73 per cent) in comparison to being smart (50 per cent) or attractive (16 per cent).
In support of this positive trend, Suncorp, along with Netball Australia and ReachOut Australia, have today launched #TeamGirls - a national initiative designed to help young Australians be confident and positive role models for each other.
The initiative focuses on three core pillars which are key to improving self-confidence - goal setting, sports participation and positive social behaviours.
Suncorp Chief Customer Experience Officer Mark Reinke said #TeamGirls aims to help parents address the key elements linked to instilling and improving confidence in teenagers.
“Confidence is key to positive wellbeing, can help us achieve our life goals and get us to where we want to be,” Mr Reinke said.
“Through our research we identified that goal setting, sports participation and positive social behaviours are key to improving self confidence, and that’s why they are our #TeamGirls pillars.
“We wanted to connect parents to tools and resources to help them have conversations with their teenagers about confidence and positive behaviours.”
The initiative is supported by some of Australia’s most respected speakers, athletes and youth mental health experts including ReachOut CEO Jono Nicholas, author and mother Rebecca Sparrow, and former Australian netballers Laura Geitz and Clare McMeniman.
Netball Australia, an existing community of women and girls who believe in the #TeamGirls ethos, is the foundation partner of the program.
“Netball Australia is delighted to be involved in an initiative that encourages girls to play on the same team. There is a commendable amount of strength in this generation of girls – both on and off the court – and by providing the right support and resources, I am confident they will continue to develop into confident and successful women,” Netball Australia CEO Marne Fechner said.
#TeamGirls extends the existing partnership between Suncorp and Netball Australia, with Suncorp being the principal sponsor of the national netball league (Suncorp Super Netball).
ReachOut CEO Jono Nicholas said, ‘Sadly we know that one in four young people experience a mental health difficulty, so it’s critical we do everything we can to improve young people’s mental health. #TeamGirls is a great initiative that allows us to connect a large audience of parents of young women to our self-help and information content from ReachOut Parents. This will equip parents with the skills to help build their teenagers’ resilience and self-esteem and contend with the challenges of adolescence and early adulthood.’
#TeamGirls will launch officially at the Suncorp Super Netball match in Brisbane on 13 May.
For more information on #TeamGirls visit here: www.suncorp.com.au/teamgirls
About Suncorp: Suncorp Group includes leading general insurance, banking, life insurance and superannuation brands in Australia and New Zealand. The Group has 14,500 employees and relationships with nine million customers. Suncorp Group Limited is a Top 20 ASX-listed company with $94 billion in assets. Suncorp Bank is Australia’s leading regional bank servicing more than one million personal, SME and agribusiness customers.